metalore 

Honouring the beauty in timeless stories

We live by stories. We invent them, evolve them, share them, and sometimes try to silence them. We wrap ourselves in them to make sense of the world around us and our place in it. Each story and its perspective a lens through which reality is accounted for.

Visual storytelling shapes the contour of this reality. Text, images, and narrative motifs across mediums speaking to us in a language we know intimately yet struggle to master ourselves.

The language of creativity has found new dialects in the AI era. Generative models now contribute directly to the age old process of blending, reinterpreting and creating information, evolving our stories once more. Transforming the very structure of how we communicate meaning.

Why metalore?

Today, we drown ourselves in manufactured concepts that offer little lasting meaning. As the 'abstract world' expands, our connection to life's immutable foundations frays. metalore is a deliberate and heartfelt response to this. An invitation to rediscover the familiarities and abnormalities in the stories that have sustained us for millennia. These are the frameworks for ideas and values that tether us to what is vital like love, wonder, beauty... Words speaking to what it truly means to be human regardless of time and place.